时间 TIME：2025/09
客户 BRAND：亚朵星球
命题：亚朵星球25年新品发布，想做一场非常规的发布会。
难题：非常规就没人上台讲产品的好，那怎么让人感受到产品的好。
解题：作为一个极其认真做产品的品牌，当然想在线下跟人接触的机会里尽可能把产品放大。于是我们搭建了一个将近一万四千方的深睡乐园，每一个设施都是对深睡新品的功能点的转化与放大，但被放大的不单是产品，而是乐园指代的产品能让大家轻松睡个好觉的实力。
Brief:ATOUR Planet’s 2025 product launch, envisioned as a highly unconventional launch event.Problem: Without the usual stage presentations and product pitches, how do we help people truly experience the value of the products?Solution:ATOUR Planet created a nearly 14,000-square-meter Deep Sleep Wonderland to connect with consumers and bring its new sleep products to life.Each attraction showcased a key product benefit while bringing the brand’s promise to life: helping everyone enjoy effortless, truly restful sleep.
时间 TIME：2025/09
客户 BRAND：亚朵星球
命题：亚朵星球25年新品发布，想做一场非常规的发布会。
难题：非常规就没人上台讲产品的好，那怎么让人感受到产品的好。
解题：作为一个极其认真做产品的品牌，当然想在线下跟人接触的机会里尽可能把产品放大。于是我们搭建了一个将近一万四千方的深睡乐园，每一个设施都是对深睡新品的功能点的转化与放大，但被放大的不单是产品，而是乐园指代的产品能让大家轻松睡个好觉的实力。
Brief:ATOUR Planet’s 2025 product launch, envisioned as a highly unconventional launch event.Problem: Without the usual stage presentations and product pitches, how do we help people truly experience the value of the products?Solution:ATOUR Planet created a nearly 14,000-square-meter Deep Sleep Wonderland to connect with consumers and bring its new sleep products to life.Each attraction showcased a key product benefit while bringing the brand’s promise to life: helping everyone enjoy effortless, truly restful sleep.
