时间 TIME：2025/06
客户 BRAND：晨光
命题：晨光可持续系列新品上市。
难题：可持续是好的，但不是品牌在做好事消费者就会买单。
解题：在7月5号国际合作节，我们开了一家以笔为主题氛围的「合作愉快吧」。把可持续拆分成生活里的最小单元，让更多人更容易与可持续发生关联，在最小化的可持续中，体验到可持续快乐的最大化，签约可持续生活。希望大家不仅在这里与可持续合作愉快，在生活中所有的合作也能愉快。
Brief: Launch M&G’s new sustainable product collection.Problem:Sustainability is a good thing, but consumers won’t necessarily buy a product simply because a brand is doing good.Solution:On July 5, International Day of Cooperatives, we launched “Happy to Cooperate,” a pen-inspired bar that made sustainability part of everyday life.By turning sustainable living into small, tangible experiences, we helped visitors discover its joy and carry the spirit of cooperation into their daily lives.
时间 TIME：2025/06
客户 BRAND：晨光
命题：晨光可持续系列新品上市。
难题：可持续是好的，但不是品牌在做好事消费者就会买单。
解题：在7月5号国际合作节，我们开了一家以笔为主题氛围的「合作愉快吧」。把可持续拆分成生活里的最小单元，让更多人更容易与可持续发生关联，在最小化的可持续中，体验到可持续快乐的最大化，签约可持续生活。希望大家不仅在这里与可持续合作愉快，在生活中所有的合作也能愉快。
Brief: Launch M&G’s new sustainable product collection.Problem:Sustainability is a good thing, but consumers won’t necessarily buy a product simply because a brand is doing good.Solution:On July 5, International Day of Cooperatives, we launched “Happy to Cooperate,” a pen-inspired bar that made sustainability part of everyday life.By turning sustainable living into small, tangible experiences, we helped visitors discover its joy and carry the spirit of cooperation into their daily lives.
