时间 TIME：2026/04
客户 BRAND：爱玛
命题：爱玛新品电动车「元宇宙Pony」发布。
难题：当产品越做越可爱，可爱之于品牌的价值还能怎么发挥。
解题：我们开了一家「爱玛矮马驾校」，以电动车不文明骑行行为为出发点，设置驾校的培训项目，立志培养可爱的电动车车主。让可爱的爱玛Pony（矮马）搅动对不文明骑行行为的探讨，从只是外观的可爱，到认同价值观的可爱，利用大家对电动车的反感，帮助这辆可爱的车赢得好感。
Brief: Launch AIMA’s new electric scooter, the “Metaverse Pony.”Problem: As the product becomes increasingly cute, how can cuteness deliver greater value to the brand beyond aesthetics?Solution:We launched the AIMA Pony Riding School, turning common cases of irresponsible e-scooter riding into playful training modules that promote safer, more considerate riding.With its adorable Pony-inspired design, AIMA Pony transforms public frustrations into positive conversations, turning cuteness into a shared value and building brand affinity.
时间 TIME：2026/04
客户 BRAND：爱玛
命题：爱玛新品电动车「元宇宙Pony」发布。
难题：当产品越做越可爱，可爱之于品牌的价值还能怎么发挥。
解题：我们开了一家「爱玛矮马驾校」，以电动车不文明骑行行为为出发点，设置驾校的培训项目，立志培养可爱的电动车车主。让可爱的爱玛Pony（矮马）搅动对不文明骑行行为的探讨，从只是外观的可爱，到认同价值观的可爱，利用大家对电动车的反感，帮助这辆可爱的车赢得好感。
Brief: Launch AIMA’s new electric scooter, the “Metaverse Pony.”Problem: As the product becomes increasingly cute, how can cuteness deliver greater value to the brand beyond aesthetics?Solution:We launched the AIMA Pony Riding School, turning common cases of irresponsible e-scooter riding into playful training modules that promote safer, more considerate riding.With its adorable Pony-inspired design, AIMA Pony transforms public frustrations into positive conversations, turning cuteness into a shared value and building brand affinity.
