时间 TIME：2019/04
客户 BRAND：BOSS直聘x腾讯视频
命题：《我和我的经纪人》节目联合boss直聘在愚人节办招聘会。
难题：愚人节的玩笑不好开。
解题：联合十家优质企业一起招愚人，做实这是一场认真的招聘会。并逐条描述什么是职场愚人，让职场人对号入座看到肯定也得到鼓励，让职位成为这档职场真人秀的广告位。
Brief: The workplace reality show My Agent and I teamed up with BOSS Zhipin to host a recruitment fair on April Fools’ Day.Problem:April Fools’ Day jokes are tricky to pull off, especially when it comes to something as serious as recruitment.Solution:We partnered with ten leading companies to recruit “Workplace Fools,” turning an April Fools’ Day joke into a real hiring campaign.By defining relatable workplace personalities and turning real job openings into part of the storytelling, we blended entertainment with recruitment, offering professionals recognition, encouragement, and meaningful career opportunities.
时间 TIME：2019/04
客户 BRAND：BOSS直聘x腾讯视频
命题：《我和我的经纪人》节目联合boss直聘在愚人节办招聘会。
难题：愚人节的玩笑不好开。
解题：联合十家优质企业一起招愚人，做实这是一场认真的招聘会。并逐条描述什么是职场愚人，让职场人对号入座看到肯定也得到鼓励，让职位成为这档职场真人秀的广告位。
Brief: The workplace reality show My Agent and I teamed up with BOSS Zhipin to host a recruitment fair on April Fools’ Day.Problem:April Fools’ Day jokes are tricky to pull off, especially when it comes to something as serious as recruitment.Solution:We partnered with ten leading companies to recruit “Workplace Fools,” turning an April Fools’ Day joke into a real hiring campaign.By defining relatable workplace personalities and turning real job openings into part of the storytelling, we blended entertainment with recruitment, offering professionals recognition, encouragement, and meaningful career opportunities.
