时间 TIME：2026/10
客户 BRAND：Bose
命题：Bose Ultra开放式耳机Ⅱ发布活动。
难题：让人不抗拒地自发地长时间的体验产品。
解题：我们开了一家Bose音乐时装店，把店里的衣服都包装成一张张专辑，让人一进门就戴上Bose耳机，通过听音乐盲选衣服的玩法，不断地投入试衣服的游戏，就能不断地感受产品的音质与舒适，以及时尚表现力。特地选在上海时装周期间，也是为了突出产品的时尚表现力。
Brief: Launch the Bose Ultra Open Earbuds II.Problem:How do we encourage people to experience the product voluntarily and for an extended period of time, without making it feel like a product demo?Solution:We launched the Bose Music Fashion Store, presenting clothing like albums and inviting visitors to select outfits through a music-inspired blind game while wearing Bose earbuds.The playful experience encouraged visitors to try on more looks and discover the earbuds’ sound quality, comfort, and stylish design. Launched during Shanghai Fashion Week, the pop-up positioned Bose earbuds as both an audio innovation and a fashion statement.
时间 TIME：2026/10
客户 BRAND：Bose
命题：Bose Ultra开放式耳机Ⅱ发布活动。
难题：让人不抗拒地自发地长时间的体验产品。
解题：我们开了一家Bose音乐时装店，把店里的衣服都包装成一张张专辑，让人一进门就戴上Bose耳机，通过听音乐盲选衣服的玩法，不断地投入试衣服的游戏，就能不断地感受产品的音质与舒适，以及时尚表现力。特地选在上海时装周期间，也是为了突出产品的时尚表现力。
Brief: Launch the Bose Ultra Open Earbuds II.Problem:How do we encourage people to experience the product voluntarily and for an extended period of time, without making it feel like a product demo?Solution:We launched the Bose Music Fashion Store, presenting clothing like albums and inviting visitors to select outfits through a music-inspired blind game while wearing Bose earbuds.The playful experience encouraged visitors to try on more looks and discover the earbuds’ sound quality, comfort, and stylish design. Launched during Shanghai Fashion Week, the pop-up positioned Bose earbuds as both an audio innovation and a fashion statement.
