时间 TIME：2026/3
客户 BRAND：88VIP
命题：做一个淘宝88VIP和FREITAG的联名周边。
难题：加上88VIP的属性后，还要让FREITAG的粉丝买单。
解题：把88VIP的88形象化成一朵花，以盲盒的形式售卖，既用到FREITAG独一无二的花色，又体现每个淘宝88VIP都是独一无二的存在，开盲盒的过程，就是祝大家开出独一无二的花，用好设计好寓意，打通购买的心理防线，让更多人想买又想晒。
Brief: Create a co-branded merchandise collection for Taobao 88VIP and FREITAG.Problem: How do we incorporate the identity of 88VIP while still appealing to FREITAG’s loyal fanbase?Solution: Transform 88VIP’s iconic “88” into a flower, and launch it as a blind-box collection. By combining FREITAG’s one-of-a-kind patterns with the idea that every Taobao 88VIP member is unique, we turn each blind-box opening into a wish for a one-of-a-kind flower.
时间 TIME：2026/3
客户 BRAND：88VIP
命题：做一个淘宝88VIP和FREITAG的联名周边。
难题：加上88VIP的属性后，还要让FREITAG的粉丝买单。
解题：把88VIP的88形象化成一朵花，以盲盒的形式售卖，既用到FREITAG独一无二的花色，又体现每个淘宝88VIP都是独一无二的存在，开盲盒的过程，就是祝大家开出独一无二的花，用好设计好寓意，打通购买的心理防线，让更多人想买又想晒。
Brief: Create a co-branded merchandise collection for Taobao 88VIP and FREITAG.Problem: How do we incorporate the identity of 88VIP while still appealing to FREITAG’s loyal fanbase?Solution: Transform 88VIP’s iconic “88” into a flower, and launch it as a blind-box collection. By combining FREITAG’s one-of-a-kind patterns with the idea that every Taobao 88VIP member is unique, we turn each blind-box opening into a wish for a one-of-a-kind flower.
