时间 TIME：2025/11
客户 BRAND：小红书
命题：小红书市集要搞一个长期夜间直播的项目叫星光夜市。
难题：有特点的卖家聚在一起，不等于这个夜市有特点。
解题：把传统夜市里，招牌一亮夜市就被点亮的画面，嫁接到线上提炼出「招牌都是在晚上亮」的主题，既是项目的洞察，也是创意的线索。我们给小红书市集·星光夜市的每个特色直播间，都做了一块招牌，招牌上的字就是直播间特点的提炼，一个个亮起的招牌既还原夜市，也放大星光夜市。希望亮起的招牌，点亮大家的晚上。
Brief: Create a long-running nighttime livestreaming project for Xiaohongshu Market, called “Starlight Night Market.”Problem: Bringing together distinctive sellers doesn’t automatically make a night market distinctive.Solution:Inspired by the glowing signs of traditional night markets, we brought the concept “Every Sign Shines at Night” to Xiaohongshu Market’s Starlight Night Market.We created custom signs for each livestream room, reflecting every seller’s unique character. As the signs lit up one by one, they recreated the charm of a traditional night market online, bringing the digital marketplace to life and brightening everyone’s night.
时间 TIME：2025/11
客户 BRAND：小红书
命题：小红书市集要搞一个长期夜间直播的项目叫星光夜市。
难题：有特点的卖家聚在一起，不等于这个夜市有特点。
解题：把传统夜市里，招牌一亮夜市就被点亮的画面，嫁接到线上提炼出「招牌都是在晚上亮」的主题，既是项目的洞察，也是创意的线索。我们给小红书市集·星光夜市的每个特色直播间，都做了一块招牌，招牌上的字就是直播间特点的提炼，一个个亮起的招牌既还原夜市，也放大星光夜市。希望亮起的招牌，点亮大家的晚上。
Brief: Create a long-running nighttime livestreaming project for Xiaohongshu Market, called “Starlight Night Market.”Problem: Bringing together distinctive sellers doesn’t automatically make a night market distinctive.Solution:Inspired by the glowing signs of traditional night markets, we brought the concept “Every Sign Shines at Night” to Xiaohongshu Market’s Starlight Night Market.We created custom signs for each livestream room, reflecting every seller’s unique character. As the signs lit up one by one, they recreated the charm of a traditional night market online, bringing the digital marketplace to life and brightening everyone’s night.
