时间 TIME:2019/12

客户 BRAND:腾讯视频

 

命题:为《幸福三重奏》这档节目做一个创意事件预热。
难题:不想把幸福聊大了聊虚了。
解题:找到三重奏三对家庭幸福的相似性:将日常的问题在日常消化。与咕咚APP联合发起「散步幸福」活动,让相爱的双方把饭后散步当做一天里同步的机会,如果想走到最后,那就每天走一点。

Brief: Creative event planning of the “Happiness Trio” program.Problem: Happiness is a big word that is easy to float to the conceptual level. How to make happiness come to the ground.Solution: find the similarity of the trio’s three pairs of family happiness: digest daily problems in daily life. Jointly launched the “Happy Walk” activity with Gudong APP to let lovers take a walk after dinner as an opportunity to digest and synchronize. If they want to go to the end, they should walk a little every day.

时间 TIME:2019/12

客户 BRAND:腾讯视频

 

命题:为《幸福三重奏》这档节目做一个创意事件预热。
难题:不想把幸福聊大了聊虚了。
解题:找到三重奏三对家庭幸福的相似性:将日常的问题在日常消化。与咕咚APP联合发起「散步幸福」活动,让相爱的双方把饭后散步当做一天里同步的机会,如果想走到最后,那就每天走一点。

Brief: Creative event planning of the “Happiness Trio” program.Problem: Happiness is a big word that is easy to float to the conceptual level. How to make happiness come to the ground.Solution: find the similarity of the trio’s three pairs of family happiness: digest daily problems in daily life. Jointly launched the “Happy Walk” activity with Gudong APP to let lovers take a walk after dinner as an opportunity to digest and synchronize. If they want to go to the end, they should walk a little every day.