时间 TIME：2016/11
客户 BRAND：天猫
命题：在双11的大视频之外拍一条小视频。
难题：这么多年双11这么多双11广告，还能说什么。
解题：一到双11大家就要各种看清单做攻略，但如果双11是一个节日，那么买得开心才是节日的意义。这条指南只讲这一件事，并且还是用唱的，找旅行团乐队唱的。
Brief: Take a shopping guide of Double 11.Problem: How can you not be so tired with the discount algorithm of each item in Excel.Solution: If Double 11 is a festival, happy shopping is the meaning of the festival. This guide only talks about this matter, and it is sung by a travel group band.
时间 TIME：2016/11
客户 BRAND：天猫
命题：在双11的大视频之外拍一条小视频。
难题：这么多年双11这么多双11广告，还能说什么。
解题：一到双11大家就要各种看清单做攻略，但如果双11是一个节日，那么买得开心才是节日的意义。这条指南只讲这一件事，并且还是用唱的，找旅行团乐队唱的。
Brief: Take a shopping guide of Double 11.Problem: How can you not be so tired with the discount algorithm of each item in Excel.Solution: If Double 11 is a festival, happy shopping is the meaning of the festival. This guide only talks about this matter, and it is sung by a travel group band.