时间 TIME:2023/03

客户 BRAND:小红书

 

命题:为小红书打造一个一年两次的活动,卖独特设计服饰。
难题:淘宝的第一印象是买东西,小红书不是。
解题:借小红书是生活社区的平台优势,同时也借一年两次备受关注的时装周的势,想象一场小红书的时尚服饰上新活动会是什么样子,于是有了大家时装周。

 

Brief: Create a bi-annual event for RED to sell unique design clothing. Problem: The first impression of TAOBAO is to buy something, RED’s is not. Solution: Taking advantage of the fact that RED is a lifestyle community, and also taking advantage of the biannual fashion weeks that get a lot of attention, we imagined what a RED fashion apparel launch event would look like, and so there was DAJIA Fashion Week.

时间 TIME:2023/03

客户 BRAND:小红书

 

命题:为小红书打造一个一年两次的活动,卖独特设计服饰。
难题:淘宝的第一印象是买东西,小红书不是。
解题:借小红书是生活社区的平台优势,同时也借一年两次备受关注的时装周的势,想象一场小红书的时尚服饰上新活动会是什么样子,于是有了大家时装周。

 

Brief: Create a bi-annual event for RED to sell unique design clothing. Problem: The first impression of TAOBAO is to buy something, RED’s is not. Solution: Taking advantage of the fact that RED is a lifestyle community, and also taking advantage of the biannual fashion weeks that get a lot of attention, we imagined what a RED fashion apparel launch event would look like, and so there was DAJIA Fashion Week.